AI Insights · Timothy · July 2025
Top 5 Meal Kit and Specialty Food Apps in New Zealand on iOS in Q2 2025
Discover the performance trends of the top meal kit and specialty food apps in New Zealand for Q2 2025, focusing on downloads, revenue, and active users.
In the second quarter of 2025, the performance of the top meal kit and specialty food apps in New Zealand on the iOS platform showed varied trends in downloads, revenue, and active users. Here's a closer look at the top five apps:
Vivino: Drink The Right Wine had a notable increase in weekly revenue, reaching a peak of approximately $131 in late May. Downloads fluctuated throughout the quarter, peaking at 208 in mid-April, while active users saw minor shifts, ranging from 314 to 379.
eMeals - Healthy Meal Plans experienced minimal activity. Weekly downloads were negligible, with a slight uptick to 4 by the end of June. Active users remained low, with a small increase to 6 users in early June.
HelloFresh: Meal Kit Delivery maintained a consistent download rate, with numbers hovering around the 300s throughout the quarter. Active users, however, showed a downward trend, starting at 9.1K and decreasing to 4.5K by the end of June.
Factor_ Prepared Meal Delivery had sporadic download activity, reaching a maximum of 4 in both mid-April and early June. The app's active user base remained relatively stable, with a slight decrease from 270 to 237.
My Food Bag saw steady download numbers, peaking at 365 in late April. Active user data was not available, but the download trends indicate a consistent interest.
These insights, sourced from Sensor Tower, provide a snapshot of the current landscape of meal kit and specialty food apps in New Zealand. For more detailed analytics, visit Sensor Tower's platform.
